Pure Cosmetics - You Are What You Apply
By Shane Kruger

When you think about it, it's no surprise that what you put onyour body can have just as much of an impact on your health as what goes in. The skin is the human body's largest organ, and is permeable to nearly all chemicals in some degree or fashion. After all, many drugs are administered by transdermal skin patches that use this very property to efficiently administer the drug into the blood stream. So, intuitively, choosing pure cosmetics just makes sense.

Think for a second about some of the things an average American is likely to put on her skin each day. In shower, one would generally use shampoo, conditioner, soap, and maybe a body wash. Then comes preparation to show the world her best - hand lotion, facial moisturizer, hair styling product, deodorant, fragrance, concealer, foundation, mascara, eye shadow, lipstick - just to name a few. It's an awful lot we put on our skin on an average day. Beginning to wonder if yours are pure cosmetics? Go to the EWG Cosmetics Database and find out. If you're like most people using mainstream products, you'll be displeased with what you find.

How can this be? Doesn't the government ensure that the ingredients used in personal care products and cosmetics are safe? Bluntly, no, As Planet Green, a subsidiary of the Discovery Channel, points out, only about 11% of the 10,500+ ingredients used in cosmetic products have been evaluated for safety by the US government. These untested ingredients can be found in many of the name brand cosmetics and personal care products that millions of people use every day.

Some choose to just shrug it off and carry on. But many are troubled by this and want to find ways to ensure they choose pure cosmetics. Easier said than done. Objective information is hard to come by, and even when sources like EWG provide direction, the products can be hard to find. You're left with two choices: strike out to your local grocery, discount, or drug store with printed list or iPhone app at your side to find the pure cosmetics needle in the haystack, or let your fingers do the walking... likely the same way you found this article: the magical Google.

There you'll find GoodGuide, where you may find additional information beyond that provided be EWG as to which are not only pure cosmetics, but also which companies do business in the most responsible manner. You'll find the Campaign for Safe Cosmetics, an alliance of companies dedicated to providing and promoting pure cosmetics.

And you'll find stores like http://www.repurify.com dedicated to providing only pure cosmetics, personal care products, or baby care products - and a founding member of the Alliance for Pure Products.

So trust that your instincts in seeking pure cosmetics are not only intuitive; they're substantiated by a growing body of research. And the next time you fill your cart with pure, honest food, skip the commercial cosmetics aisle and strike out online to uncover a rich assortment of pure cosmetics. Your body will thank you.

Repurify offering affordable 100% all pure cosmetics products at cheap price rates.

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