Nascar Brand Management and Sponsorship
By Kristi Ambrose

Who would've thought that anyone would pay to watch other men drive around in a "circle" at high speed? Well, when you think about it, its sounds a little silly doesn't it? But when you play the high velocity, plus the cool cars, the drivers, etc, it all gets a little more exciting! Nascar which is the American version of the Formula 1 (which I personally love) is the second most watched sports ever. At any point in time during a Nascar Nextel race or a Daytona 500, there are more than 180,000 individuals who pack the stadium to watch the event. It is watched by more than 80 million people on TV alone. That's a fact!

When a sport such as this is so big, the sponsors have to be even bigger! Nascar in particular has a wide range of sponsors from electronic, communication, soft drink, beer, food, and even auto companies. I don't think you will ever find a company that doesn't want to be associated with Nascar, and the reason why is super simple. One word. Promotion. Not only will they be sponsors of one of the most popular sports in the country, but their name will be seen by millions of people across the board.

The Nascar Brand -
Take a look at some of the cars you pass today on the street, on the road, on the highway, in parking lots, and you will see that out of every 15 cars, at least 3 cars will have some sort of a Nascar advertisement. Have it be the word Nascar or a number from one of their favorite drivers. Branding doesn't just account for cars and automobiles, there is all kinds of Nascar fan memorabilia out there for the new comer fan to the die hard fan. Nascar is literally, everywhere!

Nascar Merchandise -
You can find plain t-shirts, baseball hats, pants, warm up outfits, jackets, automotive products, flags, kitchen and bar items, bathroom items, jewelry, holiday items and much more with the Nascar logo and design imprinted on them. And that's not all you can also get team and driver specified items, with the number of the driver/car, names of the driver and or crew, owner of the car and much more. Another cool thing to look into is finding items that your favorite driver might have worn personally during a race such as a helmet, gloves, t-shirt, or baseball cap.

Nascar for just men? I think not! -
A lot of people think that Nascar is just for men, or mostly men anyway, they don't realize that more than 40% of Nascar fans are women and that number is going up higher and higher each year! In this case, women's accessories and products are a big point in merchandising sales as well, not just men! Nascar is soon to be the number one sport brand any day now, so what are you waiting for? Isn't it about time you got some for yourself?!? This is one of the few times I'll tell you to follow the leader! Go check out some Nascar stuff now!

This author is a HUGE fan of NASCAR licensed merchandise [http://www.thestockcarcenter.com]

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