Lyle and Scott Clothing Becomes the Choice of the New, Fashionable Young
By Darren Fish

Lyle and Scott is a famous Scottish knitwear brand that hit the market in 1874. It first emerged in the small town of Hawick in southern Scotland. The early designs were created with a golden eagle logo, it was to become one of the most known and recognised signs of designer knitwear. William Lyle and Walter Scott began their careers producing golfing clothing. In 1954 they paired up with Christian Dior to produce some wonderful new designs. The products of this union were just the start of a long and steady road to recognition. The exclusive cashmere designs they showed to the world, created with Dior, propelled the business and products of Lyle and Scott to be a household name.

In 1975 HRH The Duke of Edinburgh awarded the Royal Warrant by Appointment to Lyle and Scott after sampling their style and quality. Lyle and Scott introduced a ladies golf range of designs in 1985 to cater for popular demand. The company then enjoyed the next 15 years building their reputation for genius and individuality. The start of the 21st century saw Lyle and Scott update their image while also creating a vintage selection. The opening of a store in London's Covent Garden was a major advancement. It introduced renewed interest and old loyalty in a brand that had stood the test of time. It was a good move for Lyle and Scott, culminating a big success and orders came flooding in.

Luxury apparel is a passion of Lyle and Scott, bright colours and the best threads are always used in production. A Lyle and Scott garment has a certain look and feel that is very difficult to replicate. There have been attempts in the past to fake these unique branded outfits as they are well known for perfection. The launch of a new online presence in 2009 saw Lyle and Scott journey from humble beginnings to a leading brand. The name and golden eagle branding is recognised world wide due to Lyle and Scott's classic, colourful styling. The online store displays a good selection of archive, vintage, heritage, club and golf wear.

Lyle and Scott have recently been awarded as winners of the Young Fashion Brand Of The Year. This is an achievement that William Lyle and Walter Scott would be rather proud of. It is a positive sign that the company is moving in the right direction. It is an indication that the quality designer goods produced by the company are spot on in terms of customer demand. This brand could well out live all others in popularity and following. Many famous sporting and other celebrities have endorsed Lyle and Scott and with good reason.

The online ecommerce site stocks the various shirt styles, bags, shoes, hats, scarves, knitwear, jackets and trousers. You will find the latest in fashion, design, durability and comfort with a Lyle and Scott attire. Due to the products reputation for long life and good looks it has survived for well over a hundred years. Quality has remained constant throughout and so has loyalty to the brand. Customers return again and again as a finer product cannot be found.

Darren Fish is fashion brand executive and writer who reviews fashion brands and their clothing lines.

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