Hip Hop Brands And The Evolution Of Urban Gear
By Dave Nolan

Hip hop culture is a constantly evolving way of life that encompasses many elements from DJ's and MC's to graffiti artists and b-boys. In addition to these elements one that stands out is fashion and it's many hip hop brands. As the culture started spreading across the country each city had their own style that contributed to the styles that are seen today. Urban fashion expresses the attitude of the culture and over the years has become more main stream.

It all started in the 80's when DJ's and MC's wore sneakers, bomber jackets, tracksuits and gold chains. During this time fashion was an important aspect and was used in rhymes and songs. Also during this time African American nationalism was very influential and many wore hip hop brands that resembled African influences, this included the Pan-African colors which are red, black and green.

The 90's saw many fashion trends come and go. More hip hop brands became main stream and more people started wearing this fashion. In the early 90's there was the bright and neon colored oversized clothes. Many also wore their clothes backwards as a true testament to the culture. Soon sports brands became popular in the urban street wear market. Certain brands of sneakers and sports team apparel started getting popular. During this time current and throwback professional sports team jerseys emerged as a popular style. The throwback jerseys cost hundreds of dollars and were in short supply do to the overwhelming demand. Also during the 90's some started to emulate gangsters of the 30's and 40's by wearing double breasted suits, silk shirts and gator shoes.

As time went on many music artists started their own hip hop brands which today are very popular. This became and still is a growing trend. As artists realize their influence more are using the opportunity to promote their own brands. In the 2000's, hop style is heavily influenced by celebrities and music artists. Upscale fashion brands are worn to prove their prosperity and even some of the older styles of the 80's and 90's are becoming popular once more. It's difficult to predict what the future holds for fashion in hip hop culture, but if time can tell us anything we have a lot to look forward to in what will come next.

For more information on hip hop fashion and hip hop brands, check out the many urban fashion sites on the internet as well as the many urban fashion magazines at your local bookstore.

Article Source: https://EzineArticles.com/expert/Dave_Nolan/13586
http://EzineArticles.com/?Hip-Hop-Brands-And-The-Evolution-Of-Urban-Gear&id=4980450