Diesel Clothing - How Renzo Rosson Revolutionized Fashion
By Dave Kerr

If you were to pick the one individual that has had the biggest impact on today's fashion and lifestyle world, exactly who might you decide on? Might it be Alexander McQueen? The late English designer that revolutionized women's evening wear, not to mention the winner of the British Designer of the Year Prize over 3 times? Maybe it would be English Television personality 'Gok Wan', who has a few long running and famous television shows that try to inspire both males and females by giving all of them substantial boosts to their self-confidence by means of fashion? What about Tom Ford, the man that set North American fashion designers on the Globe and contributed towards New York City to be named amongst the finest locations to go to for fashion.

Many of these, as well as many more which I have not pointed out, could well be brilliant candidates because they all have experienced massive achievements in their own approaches.

Nonetheless, if I was to pick out one, it will be no other but Renzo Rosso, the director and forward thinker of with Diesel Clothing.

Diesel clothing is an Italian men's fashion designer organization and lifestyle power-house. The have a chain of distributors which extends around the world. Diesel's evolution into the cultural superstar that it is today can be attributed to many factors, and deservedly so. Diesel clothing follows as many influences and trends as what it sets. There is a life force of remarkable talent running throughout the whole organization - right from the top brass like Renzo straight through to the young men and women on the shop floors in Diesel clothing stores. Diesel fashion designers tend to design and style whatever feels right to them; they will ignore any trends, gimmicks or other distraction and just go with what their gut tells them will be good. Diesel Clothing does not have a 'standard' range of style and apparel. You'll find each guy (and girl) on their own in the artist studios working away at their fashion vision before the final designs are decided.

You will notice that within the Diesel Clothing stores you will not find any employees that are not entirely in love with the Diesel brand. These men and women have been selected due to his or her knowledge, appreciation and love for Diesel clothing and the way of life it represents. You will not come across anyone with an irritated face that is just working there "because it's a job" - they are folks that thrive on the Diesel energy - genuine fashion followers that are a massive part of the Diesel brand's life.

Diesel clothing, needless to say, isn't solely a clothing business. Due to their accomplishments the way the brand was been received and respected at all levels, Rosso has already taken the brand into other areas of the clothing and lifestyle markets. There is Diesel perfumes as well as men's fragrances; Diesel footwear (shoes, trainer shoes, flip flops, athletic shoes, and so on), Diesel bags, Diesel eyeglasses (shades, sunglasses and designer frames); underwear and lingerie and also watches and other jewellery. In much more recent times, Diesel has also expanded into creating a unique range of home-ware products with more on the way.

Diesel clothing is undoubtedly one of the most prosperous and influential clothing brand names on the planet in the present day. Renzo Rosso seems to have propelled the Diesel Brand and life-style all across the world, expressing its laid back viewpoint to anyone and everybody that will care to listen. This is why I would choose him as� the man who has had the largest impact and influence in the fashion world.

Article by: Dave Kerr

Dave Kerr is a mens' fashion connoisseur from the United Kingdom, currently a part of the award-winning Sa-kis team. Sa-kis.co.uk is the online retail branch of independent designer clothing store Sa-kis.

Sa-kis is well known for the enviable brands and labels that they stock. Such labels include Elvis Jesus, Diesel Clothing, Edwin jeans, Fred Perry clothing, Levi's, Vivienne Westwood, Luke 1977, Pretty Green and over 50 others.

Sa-kis.co.uk is based in Sheffield, UK and ships orders internationally.

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