The History of the Diesel Denim Jeans & Clothing Brand
By Lucy Cawson

Beginning as a company that is focused on making quality clothing. Diesel has been a part of youth culture for the past 30 years and has that special something which continues to appeal. It is best known for clothing aimed at the young adult market, especially fans of denim jeans. The Diesel brand also put there name to underwear, perfume and other popular accessories such as belts and wallets.

The Diesel brand, is now international, they produce a wide range of products from clothes which they design themselves to aftershave where the brand name is licensed out. This is a company which innovated in both design and production methods, by creating new ways of making fabric and making the final product. Diesel have their brand in more than 80 countries and in excess of 5,000 points of sale. They have just over 300 independently own store, which only sell Diesel, the largest of which can be would in Milan, Italy.

In the 70's, when Renzo Rosso started out, he wanted Diesel to be leaders. A fashion house that took chances to become a top label in their chosen niche - which started off a denim. He only employed creative, gifted and talented people, who would, just like he did, reject the industry standard and ignore what trend setters were saying

The goal was to create dynamic clothing range, which is now available all over the globe. The founder of the company, encouraged his design team to show off their creative freedom. Their goal was to create a clothes range that would suit the independent minded customer, that wanted to be unique.

From the early years, Diesel, headed by Creative Director Wilbert Das, turned their backs on the style dictators and consumer forecasters of the fashion community and decide to let there personal tastes influence the direction of the brand. Diesel is a international creative team that creates evolving collections which people have fallen in live with over the years. Today, the Diesel brand's turnover over is more than $1.3 billion. They continue to innovate, create for a youth market and bring out ranges which have a rebellious appeal.

You can find out more about Mens Diesel Clothes [http://www.designerlabelclothing.co.uk/mens/diesel], including the ever popular Mens Diesel Jeans [http://www.designerlabelclothing.co.uk/mens/diesel/jeans] collections which continue to be some of the most stylish and fashionable jeans available in the clothing world.

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