Lacoste - The Sports Brand
By Martin Kr Sheen

Lacoste is a brand that deals with high-end apparel. It was found in 1933 and started selling clothing, footwear, perfume, leather goods, eyewear, watches etc. The tennis shirt was its most famous product.

The founder of La Chemise Lacoste was Rene Lacoste and Andre Gillien in the year 1933. The latter was the president of the largest French knitwear manufacturing firm of that time. Lacoste began with the production of revolutionary tennis t-shirts with the crocodile logo embroidered on the chest. They also started producing Golf shirts. By the year 1951, they expanded their brand into making colour shirts and started exporting them to the United States by the year 1952. In a short span of time Lacoste became a brand name and a status symbol. Lacoste became famous and the business saw a glorious time when Bernard Lacoste took over the empire from his father Rene Lacoste. It reached its height of popularity in the United States in the year 1970. It was termed the "preppy" wardrobe item in the year 1980. In due time the brand also introduced shorts, optical accessories, shoes, watches and various leather goods under its brand label.

Lacoste had one of the best designers of the world, Christophe Lemaire, who worked hard to create a more modern and innovative look for the products. After the demise of Bernard Lacoste in the year 2005, Michel Lacoste took over the business. In the year 2007, Lacoste introduced their initial e-commerce website in the markets of the United States as well as the United Kingdom.

Lacoste is operating a large number of boutiques throughout the world. In the United Kingdoms their products are available in many leading high quality shops. One of the most popular product is their polo t-shirt. They are still in demand since the year 2000 and are available in any high street designer shops. The e-commerce website also generated a size-able business, as it was an easy access for the customers in the United States and the United Kingdom to select and buy from the online showroom.

Lacoste has become a highly popular brand of fashion accessories. Lacose took advantage of their brand popularity and added shoes to their product portfolio in addition to the existing range of clothing such as t-shirts and shirts. A specific type of shoe that gave a further impetus to Lacoste, was the trainers. They are highly trendy and can be teamed up with any outfit. Their smart and cool looks add a style statement to any casual dress giving the wearer a laid back look. The old classic design of these shoes attracts customers. The bright colour design gives them a distinguished look. It boosts up the concept of power dressing. Apart from the sportswear, Lacoste also expanded their product line into manufacturing their branded fragrances and scent. Booster Cologne, Lacoste Elegance Cologne, Cool Play Cologne, Lacoste Hot Play Cologne, Lacoste Pour Homme Cologne, Lacoste Junior Cologne, and many more proved highly popular. They started manufacturing socks, trendy slippers, wallets, etc. Lacoste is flourishing with a wide range of product for consumer use.

Lacoste, as a brand, found by the French Davis Cup winner, Rene Lacoste, has always been serving the best quality products for sportsperson. Its popularity can be gauged from the fact that Andy Roddick prefers to wear Lacoste.

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