Hugo Boss After Shave and Apparel
By Collin L.

There is a lot of history and marketing behind the success of the Hugo boss after-shave brand. What began as an apparel manufacturer for the Nazi party in Germany evolved into a lengthy list of retail products spanning the apparel and accessory needs of fashion-conscious men everywhere.

History

Hugo Boss is a publicly traded company founded in 1923. The current headquarters is in Metzingen, Germany and it is headed by CEOs from Germany and Italy. It is named after its founder, Hugo Ferdinand Boss, who passed away in 1948. The corporation's main offerings are consumer apparel, which in recent years has provided revenue of over US$2 billion. Hugo is owned by parent company Valentino Fashion Group.

Mr. Boss experienced success in Germany during the Nazi reign by supplying uniforms to the military and secret police. It was not until after the founder's death in 1948 that the company began making suits, which is still a major contributor to their profits today. In 1993, Hugo Boss made its entrance into the perfume industry and Hugo boss aftershave was born.

Modern Offerings

The business still thrives with high quality formal wear, business and casual suits. However, sporty and fashionable casual offerings began making their appearance with the 'Boss Orange' line in 1987. This thrust into the marketplace has allowed the corporation to expand to over one hundred countries and five thousand stores. The brand has evolved globally and offers something for every occasion and every style.

Accessories

The Boss brand includes several complementary accessories for the formal and casual wardrobe, and of course a variety of fragrances. Eyeglasses are one such accessory, with ultra-cool designs made in gold and gunmetal frames. The company also puts their name on men's hosiery, casual and formal leather belts and exquisitely designed timepieces.

The watch selection is formidable and offers chrome dials with elegant bands, embossed faces with leather bands and stately Roman numerals to tell time. The Boss Orange label has its own eau de toilette in a contemporary vial. Additional cologne options are XY and Element brands.

Another decade will bring the company to its 100th anniversary. The small business started before World War II now designs apparel for every need and every season, outfitting men from head to toe. The full scope of this fashion giant's influence can be seen in their balance sheet, which has grown consistently with it wide appeal to consumers the world over.

I believe through this article, I am able to provide you with an overview of Hugo Boss after shave and apparels. If you like this article and would like to know more about Hugo Boss aftershave, be sure to visit Perfume and Cologne Guides for more information.

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