Diesel Jeans - Ever Growing, Ever Improving
By Daniel Mazurek

Diesel - the global fashion label, continues to impress with new releases and collections, taking the High Street by storm. This winter season, Diesel Jeans look set to head the market in the world of fashion yet again. Second to none promoting and advertisement has lead to a larger target audience and worldwide fan base.

A big coup for Diesel as a fashion label and in terms of promoting to their target audience is their very own 'be stupid' campaign. Bringing in a lot of interest and controversy, Diesel are looking for one hundred creative people to feature in their new music video, which will double up as their very own clothing range brochure. This is very clever advertising and presents a great opportunity for marketing and to increase their already huge fan base.

The campaign itself uses a series of posters showing images of people 'acting stupid'. This idea is both funny and cool. The reason for this is not focusing on marketing their clothes for people to buy, but creating fun imagery to promote the Diesel jeans brand. The runaway brand year after year, and with over 30 years of dedication and experience, Diesel customers can rest assured that they will have undoubted quality. This is a key reason Diesel jeans seem to fly off the High Street rails, even during touch economic times.

Any new fashion label making their way on the high street that fails to evolve and stay on trend will suffer, with such big competitors around them, including Diesel and G-Star. The fact that Diesel 'produces the goods' year after year speaks volumes about how much they pin-point priorities on detail and customer satisfaction. Diesel Jeans have, and always will be very popular as the leading brand on the High Street.

All products use the highest quality materials, combined with newly invented 'turbo tech' technology. This is revolutionary and means not one pair of jeans will be the same, allowing consumers to own denim individual to them. The denim used in Diesel Jeans undergoes special processes, enabling the fabric to quickly mold to the wearers body, with fading and other marks adding to the appeal.

Diesel are also aware of how loyal a fan base they have and setting the latest trends is key to maintaining a following. All customers are able to interact with Diesel jeans as a fashion label, meaning that they feel a strong connection and feel involved with the organisation. This all pays its part and customers feel involved in the 'Diesel revolution'.

Daniel Mazurek (Marketing Manager) - Bridge55 offering a wide range of Diesel Jeans [http://www.bridge55.com/brands/diesel/denim/] including brands such as G-Star, Voi, Jack and Jones and many others. Bridge55 is a bricks and mortar retailer and also an online retailer. Having been trading for almost 10 years, Bridge55 have an established yet growing loyal customer base that stretches to all corners of the globe. Bridge55 are at the forefront of cutting edge fashion and aspire to become the market leaders of the future.

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